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Phoenix, AZ, December 16th, 2008 -- You know who you are. You love motorcycles, kustoms, hot rods, and street rods. You peruse swap meets and junk yards for parts, accessories, and memorabilia. You like to get your hands dirty customizing your car or bike to look better, run faster, rev louder. Lust & Gore Hardwear knows you too, and owners Lusty Crush and Aurora Gory Alice want you to know that, off the bike, or out of the car, they've got you covered . . . literally. You see, Lust & Gore Hardwear customizes cowboy hats, military caps, and makes original jewelry designs, all from industrial-strength hardware. Their products are aesthetically stimulating without being all-together comforting, much like a well-done custom motorcycle or car.


Lust & Gore Hardwear is all about attitude. Lust & Gore chose cowboy hats, military caps, and jewelry to build their business around because these are items that, even unaltered, inherently have attitude and personality. Lusty and Aurora saw these items as good platforms to deliver a real kick-in-the-teeth shot of badass. Chains, bullets, spikes, studs, cut metal, screws, nails, and nuts are just some of the hardware used to achieve the Lust & Gore feeling -- a feeling they seek to inspire in both the wearer and the observer “Put it on and look in the mirror. If you weren’t you, you’d wish you were,” says Aurora.

While Lust & Gore Hardwear's jewelry and customized military caps are enviable, their big-ticket masterpieces are their customized cowboy hats. So, how does a Lust & Gore customized cowboy hat design materialize? There are two ways. The first is straight from the customer. Knowing they could never make a hat that was cool enough to pull off one of their designs, Lusty and Aurora start with a quality hat made by an experienced hat maker. Not just any hat, but rather a hat that is personally selected by the customer as the canvas that will carry the weight of their attitude. Next, the customer can choose a design, or, in some cases, they let a design choose them. Skulls with cross bones, Tiny Shiny Girls, crosses, and flames are just some of the available options. In Step 3, a hat band is selected to cover the hat's bits and pieces with heavy metal style. Finally, for customers seeking a truly in-your-face, rebel-rousing accessory, there is even an option of adding more hardware to locations of their choosing.
source: FPR